by BajaBill | Dec 23, 2023 | Advertising, Brand Development, Creative, Digital Marketing, General, Marketing, Strategic Development
Free or almost free tools to help you execute your marketing strategies As you explore these tools and resources, there are a couple of important things to remember and consider. First, none of these tools will help you craft a crisp, focused strategy. They are tools...
by BajaBill | Dec 21, 2023 | General
Effective Communication isn't About Words and Pictures It’s about strategy. Here’s how and why a sharp, focused, and realistic communication brief is the key to achieving tangible results. 1. Clearly Defined Objectives: In the realm of marketing, ambiguity is...
by BajaBill | Dec 6, 2023 | Artificial Intelligence, General, Social Commentary
The Art of Deception Digital profiles have become an integral part of our lives. From social media platforms to professional networking sites, particularly LinkedIn, we rely heavily on these profiles to connect with others and present our personal and professional...
by BajaBill | Nov 17, 2023 | General
Or is it just we who are becoming dumb? I am fighting a losing battle. The last version of Adobe Creative Suite I owned was 6.0, released May 7, 2013 and it was the last version you could purchase outright rather than having to lease Adobe applications on a monthly...
by BajaBill | Nov 10, 2023 | General
I debated whether or not to write this article in the manner I have. Or even at all. Firstly, I could have easily written a coherent and cogent piece on the theories and principles of strategic development in communications in order to achieve marketing objectives and...