Click with People™
Effective Digital Marketing for Businesses and Other Humans.
Site photography courtesy of Richard Picton, pre-eminent North American photographer.
It's not enough to reach someone. You have to touch them.
Here is how we help businesses do exactly that.
Attracting More People
In order to grow your business, your digital marketing needs a strategy. Without a plan, plan on failure. That’s why we will ALWAYS start with a well-thought-out strategy as we look to grow your business. Want irrefutable proof that strategies work? Ask me about Reynolds Wrap in the United States.
Websites People Visit for More than 5 Seconds
Radio & Podcasts People Listen To
Copywriting People Read
Emotion Beyond the Emojis
When was the last time you laughed out loud before you typed “LOL”? If you really laughed out loud you probably typed “LMAO.” That means that both of them are not just inaccurate but blatantly fake. Emojis are cute, fun and plentiful. But they have very little to do with consumers’ real emotions. If you are looking to establish a real relationship with your customers and potential customers, there must be an emotional component to that relationship; otherwise, you don’t really have one.
Emails People Open
We have a small client in Gananoque, ON who runs a tourism and travel business. They rent houseboats. By offering a free Houseboating Guide to the Thousand Islands in exchange for email addresses, we have been able to build a sizable mailing list. When we do send out emails, we consistently achieve between three and four times the industry averages for both opens and clicks.
The truth is, you should be able to beat industry averages. If you’re not, contact us.
Why me? Why my team?I bring over 35 years of high-level, people-focused marketing experience to every assignment I accept. As comfortable on a shop floor as in a boardroom, I am strategic and our work gets results.
Digital marketing takes more than computer skills.
It takes people skills, too.
Social Media People Share
While ‘Likes’ are gold to many businesses, the Holy Grail is ‘Shares’. It is through shares that an advertiser has the potential to see their messages enjoy exponential growth. To its full potential, that’s called going viral.
If you’re living with industry standard numbers,
you’re settling on second best.
When you think about industry averages, on, let’s say, opens on an email campaign, remember that the ‘average’ includes a lot of people sending out emails who don’t know what they’re doing. Surely it can’t be hard to beat industry averages.
Videos People Watch
Marketing is about people .
How you reach them is about technology.
Copywriting People Read
Many folks in the digital community refer to what you put on your website as ‘content’. Referring to elements as ‘content’ (particularly writing) speaks volumes about how the digital community really thinks about what it is you have to say. ‘Content’, as they call it, is how you engage current and potential customers.
We don’t provide nor create ‘content”. We write strategies, we write copy, we provide design, art direction, photography, illustration, video and programming.
We have not abandoned the disciplines required to grow your business. Those disciplines apply regardless of the media, be it digital or otherwise.